Umpqua has posted an interesting read about their beginnings on their website. I found it to be a fun read and I figured you would too. Below is a small exert from the story with a link to the entire post. There is also more to come on this story, so stay tuned.
Dennis Black (left) and Carlos Urtabae (right)
Umpqua has built an empire in our industry, and it started with an A Frame Cabin on the banks of the North Umpqua River. Based on all accounts, it should not have happened. It was such an improbable story you could have never come up with most of it. Doing things that no one had ever done before, and yet, it happened.
In the process, Umpqua changed the way the fly fishing industry was able to scale and grow through the production and delivery of fly tackle and the highest quality flies, designed by Royalty Tyers. Umpqua is built on a legacy of innovation and has encouraged innovation at pivotal moments.
This is the Umpqua Story told by some of the people who were witness to the events.
Soulful Beginnings – the early 60’s
